TikTok sounds are not just a trend but have become an integral part of the app. They often shape new trends and cultural movements. Users don’t just listen to them; they remix and revamp existing ones to create new content.
Sounds on TikTok can be anything from hit songs and iconic TV lines to original audio clips from innovative content creators. They often serve as catalysts for TikTok challenges and dances, indicating why community and collaboration are at the heart of the app.
Though often overlooked, music is the universal language of emotion, and TikTok has redefined how the industry operates. To be successful in your marketing campaign on this app, you don’t need a Billboard 100 hit— you need the right sound.
Major brands are already taking advantage of proper appeal, and marketers should take note.
Compared to its competitors, TikTok is much better at increasing brand awareness with sound-on campaigns, according to a Kantar report. The study also noted that TikTok is the only platform that generates increases in both purchase intent and brand favorability when it comes to ads with audio.
Because so many messages on Twitter mentioned TikTok sounds from January 1st to July 29th, 2022, it’s time to think about marketing campaigns using TikTok sounds. Whether searching for free streaming sites, how to get out of your Discovery page (RIP), or simply wondering what the best podcast app is, we’ve got you covered.
On TikTok, how can you discover popular sounds?
Now that we’ve looked at a some examples of how trending noises work let’s go through how companies may find relevant TikTok sounds. Here’s what you need to do:
· Use TikTok Creative Center
Your best buddy for trend information is the TikTok Creative Center. Go to the Trend Intelligence dropdown menu to see data for hashtags, songs, creators, and videos. You can look through or search songs from the previous day, the last 30 days, or the previous 120 days. You may also choose a location.
You’ll have two tabs in the list of songs: Popular and Breakout. The Popular tab ranks the most popular songs in the selected area, while the Breakout tab highlights songs that are gaining traction.
If you want to see what’s trending that isn’t driven by songs, check out the Hashtags and TikTok Videos pages.
· Use hashtags to track content and discover people who post it.
Keep a lookout for hashtags that are popular and relevant to what you’re interested in. For example, the #tikTok sound trends hashtag is full of content creators who make videos about social media marketing and trend spotting. They often feature up-and-coming sounds and explain how some trends start.
· Other databases
Numerous websites provide information on popular sounds, such as TokBoard and Trendpop Viral 100. These aren’t endorsed or affiliated with TikTok; they’re simply places to start.
TikTok sounds are a powerful way to engage with users and boost your marketing campaign. Use the TikTok Creative Center and other databases to discover popular sounds, then create content that uses them. Keep an eye out for hashtags relevant to your interests, as they can track down popular content and the people who post it.
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