Article covers:
- Everything You Need to Know About Live Shopping on TikTok
- How to Use TikTok Live Shopping as a Small Business
- Over 5 simple tips for TikTok Shopping and live stream
Live shopping on social media has exploded because of the epidemic. Live purchasing on social media worldwide increased by 76% from March 2020 to July 2021, and the live commerce industry is showing no signs of slowing down.
Compared to other e-commerce modalities, conversion rates through live streams are ten times greater.
According to market researchers, the live shopping industry in the United States is expected to be worth $35 billion by 2024.
In contrast, China’s social shopping culture already includes a significant role in live streaming purchases. In fact, in 2023, 45 percent of China’s online consumer purchases will be made via Livestream. Its live shopping industry is expected to exceed $400 billion in 2022.
TikTok, which is run out of China, is a successful platform for Livestream sales. Unlike other platforms, TikTok users are nearly twice as likely to have bought the things they see on the app—63% say that TikTok encourages them to shop even when they don’t intend to do so.
For these reasons, companies are integrating TikTok LIVE into their video marketing strategy, and so should you.
This complete guide and tutorial will teach you how to organize a successful TikTok live shopping event, engage with your fans, and increase revenue.
What is TikTok Live Shopping, and how does it work?
TikTok live shopping is an e-commerce experience where brands may show their items in real-time through live events. Customers can buy things without leaving the app by participating in these events.
This allows companies and consumers to interact and engage with one another while also speeding up the purchasing process.
TikTok compares its live shopping feature to television shopping channels such as QVC and the Home Shopping Network.
However, this time, the power of social media is attracting a considerable number of visitors from younger tech-savvy customers.
Finally, it’s a unique chance for businesses to interconnect with a larger group of people and reach a new generation of customers.
Comparison With Instagram and Amazon Live:
TikTok’s live shopping function is comparable to Instagram and Amazon Live.
When companies display each item, a pin appears that links to the product. Viewers may then select the pin to add the thing to their basket and complete the transaction through the app itself.
When audiences don’t want to miss out on any of the advertised goods, they can stay tuned until the end of the broadcast.
They may click on the shopping cart button and choose the items they wish to buy.
Why Should You Host a TikTok Live Shopping Event?
Increased audience reach
Companies benefit from increased brand exposure when utilizing TikTok’s live purchasing function. After all, TikTok is the most popular video-sharing and social networking site today.
It has only been operational for five years, yet it boasts over 1 billion users. Users also spend an average of 858 minutes per month on the app.
More people will see your postings and follow you.
In 2021, Walmart’s live shopping event on TikTok attracted seven times more viewers than anticipated. In addition, their TikTok following increased by 25%. Even small businesses recognize
TikTok’s positive influence on their growth. Lauren Davis, a hemp farm content creator, has gained over 850,000 followers since live streaming on the app in 2020.
Real-time audience connection
Brands may use live video streaming to interact and develop a connection with their followers. They can share dynamic links to items and services on a Livestream.
They can also demonstrate how to utilize or manage a product, increasing their credibility and sales prospects.
Increased purchasing possibilities
TikTok’s users are overwhelmingly made up of Generation Z and millennials. After a survey conducted by the Influencer Marketing Factory, 40% of this group have purchased at least one product or service while watching a live social media broadcast. With $360 billion in purchasing power, Gen Zs are an attractive market.
A vibrant e-commerce platform
Every day, dozens of TikTok accounts are launched. The platform may be used by anybody, from large corporations to small enterprises, to broadcast a live show. T
hey can also sell virtually anything on the app, including stuffed animals and keychains to makeup tools and smartphone covers.
How to Organize a TikTok Live Shopping Event
Organizing a live event ahead of time will allow you to more advertise and prepare for it.
- Open the TikTok app on your phone.
- On the upper-right-hand corner, select the calendar icon.
- Click the Create an event option on the schedule page.
- In the drop-down menu, click Event Name. In the Start Time field, type in the start time of your live event (e.g., “LIVE”). Fill out a short description for your live event in the Description text box. Note that your Event Name can only be 32 characters long, while your Description has a 200-character
- After you’ve finished your event, TikTok will review it. Wait for the app to be approved. This can take only a few seconds to an hour or more. On your profile, you’ll see your authorized event get promoted immediately.
Ideas for Using the TikTok Live Shopping Format
The next stage is to prepare your live shopping event’s presentation. Here are a few ideas for how you might approach it.
Behind-the-scenes
People like to get a look under the curtain. Giving an inside look at your organization allows you to present your company’s culture.
You may also introduce them to photoshoots or production processes so they can appreciate the effort that went into creating your product.
The good news is that this doesn’t have to be a professional-level production. On the other hand, filming straight from your phone is a more personal method of recording.
Demonstrate Or Guide You Through the Process
How-to videos may teach and inspire your audience. You may also develop a genuine connection with your viewers by giving feedback and advice.
Such was the case with cosmetics company Too Faced, which launched its first TikTok live shopping episode, including makeup lessons, to more than 72 million YouTube viewers and over 68 thousand social media engagements.
Various Programs
Putting together a program that combines several companies in one live broadcast might attract a tremendous number of traffic. When Walmart debuted TikTok’s live streaming platform, it utilized this style.
The live shopping event was so successful that the multinational retail corporation was pressured to stage a second one, with the marketplace, video streaming hub, and concert venue all under one roof.
