Social media content is unarguably one of the best strategies to get one’s internet activities online. In other words, creating consistent social media content will increase the search visibility of the creator, followers and handles’ engagement.
Social media content is not limited to short videos online as people traditionally take social media content to mean short videos, reels and skits online or all those sorts of prank videos.
Social media content is a broad activity that involves the generation, creation of ideas – videos, articles, short posts, photos, captioning, memes among others – and putting them out there on the internet.
A lot of people have social media handles either one or two. Billions of population used social media everyday in one way or the other. Popular social media platforms in the world like Facebook, Instagram, Twitter, Reddit and others have thousands of thousands of downloads, users.
Therefore, social media is one of the best ways to market your activities to millions of population in the world for free!
How to Rank Your Post
Although many people have social media handles as I have examined above, a lot of people do not know how to effectively use these platforms to boost their works online.
Therefore, they become tired of using Facebook, as an instance, to post their works and promote their things. Not having the right guide sometimes makes things more difficult for someone than anything.
In this article, I am going to teach you step by step on how to use social media platforms to promote your work by applying simple but organic hacks for posting your social media content, be it videos, photos, short content, memes and others.
Know Your Niche
All of the aforementioned platforms above have millions of users, thousands of categories, thousands of topics, millions of trending discussions, millions of celebrities, and so on.
Therefore, for someone (who is not a celebrity or influencer per say) to have a post and get thousands of reactions and comments without using basic social media SEO tips.
One of these is to know your niche. Your niche is your category, where your activity falls to. This can be education, entertainment, health, sports and others. You have to work within your niche to use all the resources around it.
Your niche will determine everything that modifies your method of creating your content.
As a vlogger, you must be well established with trends in your kind of videos and be ready to always shoot your shot, use vlogging hashtags, post to groups, tag fellow successful vloggers in hashtags if direct tagging is not working.
Now, I will explain the use of tags as a separate subheading so that you get my words right up there and be ready to make use of them perfectly and effectively.
Use of Tags
Tags are labels attached to your posts, videos and others below. As for social media platforms, they show as ‘#tag’. Knowing to use of right hashtags will increase the possibility of getting your posts engaged with thousands of people within that discussion.
For an example, if I am posting something on sports (football precisely), my posts will be thus:
“Ronaldo scores the…. bla bla la”
#Ronaldo #Football #CR7 #Cristiano #Messi #PremierLeagaue #LaLiga #UEFA
This is very simple right? Yeah. How do you know the right hashtags? It is very simple, the social media platform you are we suggest the trending ones or the most used ones once you input few letters out of the tags.
For an example, if you type #Ronal… the app will quickly suggest #Ronaldo for you and other trending hashtags with the name.
Page/Group Engagement
It is not everyone that will create Facebook groups with thousands of followers. Do not stress yourself; just use your page to join groups that match with your niche. If you don’t have a page, just use your own personal account to joins groups that match with your niche.
Moreover, whenever you post to those groups, always remember to hashtag your work and other related hashtags. If possible, tag your page, handles or input links to be clickable. But in most cases, many FB groups reject posts with links.
For Twitter and Instagram, use correct hashtags to your posts, especially trending hashtags plus the ones that currently match with your content.
You can also join Twitter discussion groups, same thing applicable to Reddit and few other social media platforms.
How do you join Facebook groups with your page? Go to the page, and check all the options listed above on the page. The menu include “about” and others. You will be “group” among them, click the menu and join groups.
If you’ve already joined suggested groups with your page, you can quickly link it with your page from there. Therefore, anytime you want to post to the groups, go to your page and enter the group from the page end and post with your page rather than with your personal profile account.
Facebook has made everything easy with new page experience service, which means your page is separated from your personal profile like an account on its own. If that’s the case, fine. Just switch to the page (as indicated on Facebook)
After that, search groups that match with your niche as many as you can join them and be using your page to post, react and comment in the groups.
If you have pages you like or that offer the same services, do the activities as yours, you can follow them up with your new page experience page.
Originality
Be original to the core and don’t bang on irrelevant posts to trend by all means. Create your content, be your own and not anyone else. In a situation whereby you borrow a line or an idea from someone, always repackage yours and make it a new concept entirely.
If you don’t know how to repackage an idea you get from other handles that do the same thing as yours on social media, give them the due credit in the post to avoid social embarrassment and dragging.
Captioning
Before I rest my case, let me tell you this. You need to caption everything you put out there if you really want to trend your works/posts.
Even video creators, vloggers, YouTubers need to caption their works with the hashtags. If you are also producing reels, make sure you use caption because hashtags alone is not enough when you are still at the new or intermediate stage.
I hope this works for you. Wish you the very best as you continue to strive in the digital world.
Follow Christina Michelle Brand on Facebook for more social media tips, hacks and guides.
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