Short-form videos have recently become more important in marketing strategies. Video marketing has grown substantially in the coming years. It was a year during which video material on social media outpaced all other forms of content.
According to a Wyzowl survey conducted in 2021, 86% of businesses use video as a marketing tool to promote their goods or services. These findings have highlighted the importance of both long- and short-form video marketing.
Here are the top 10 short-form video trends to watch in 2022.
1. User-Generated Content
The usage of social media has revolutionized how people think about video marketing. Many people mute their phone speakers while viewing films. If they’re watching movies in silence, you’ll need to find innovative methods to pique their interest.
Subtitles and on-screen instructions or information can guarantee that the intended audience sees the video. By optimizing the soundless playback, you may make video content more available to a larger audience.
2. Soundless optimization
The usage of social media has revolutionized how people think about video marketing. Many people mute their phone speakers while viewing films. If they’re watching movies in silence, you’ll need to find innovative methods to pique their interest.
Subtitles and on-screen instructions or information can guarantee that the intended audience sees the video. By optimizing the soundless playback, you may make video content more available to a larger audience.
3. Behind the Scenes Videos
It’s possible that exposing your customers to the inner workings of your firm will be beneficial to them. This can show them that there are passionate individuals who work hard to create the things or services they consume.
There are a variety of ways to film behind-the-scenes footage. A tour of your plant, for example, or a demonstration of how your goods are produced might be popular with consumers.
For instance, blooper reels that are amusing and relevant may be explored by businesses to build camaraderie.
4. Video Ads on social media
Social media is one of the common marketing strategies. Businesses that want to reach a larger audience can utilize social networking sites with hundreds of millions of members.
Videos are more appealing to viewers than static images or text, and they’re more successful in social media advertising. Video advertisements can help your brand be recognized and drive traffic to your website or online store.
5. Product Teasers
Product teasers are a fantastic approach to generating interest in your products or services.
The most significant locations to post them are those areas where the short-form video style is already employed. Platform-specific videos, such as these, tend to do better. TikTok, Instagram reels, and YouTube shorts are just a few examples of popular platform-specific videos.
You may also ask customers for their thoughts on a new product by email asking what they think of it.
6. Influencer Ads
Working with influencers may help your firm get exposure, but it costs more than user-generated content. When developing a campaign, you may want to combine the two methods.
7. Explainer or Educational Videos
Animated explainer videos are ideal for teaching challenging ideas and sensitive issues to a broad range of people. Educating customers in marketing is a good way for businesses to acquire more leads and build stronger brand loyalty.
A compelling explainer video may influence clients who are in the process of making a purchase decision. An explanation that educates and solves customers’ issues can boost trust and brand loyalty.
Providing educational material on all of your social media platforms may pique the interest of your audience and encourage them to learn more about your business. It might also offer them the knowledge they require to make an informed decision.
As an educational video library, you may help your firm become the go-to source for customers who need assistance resolving a problem independently.
8. Frequently asked questions (FAQs)
Many consumers are unaware of important information and purchase something they do not want or need. Many customers would benefit from basic product knowledge and your position on certain subjects that may be of interest to them.
The purchase journey will be smoother for your audience if you provide answers to the most frequently asked questions.
9. Brand Challenges
In 2020, TikTok became one of the most popular social media apps. The “challenges” trend in 2021 was when advertisers encouraged individuals to create films on a particular topic or perform a specific activity or scenario.
10. In Social Media Stories, short-form videos are viral
The goal of social networking sites is to provide their users with the best possible experience. The newest trend in video marketing is to utilize video content in social media stories.
Instagram, Facebook, and Snapchat enable people to post short, vertical videos that expire after 24 hours.
As a result, video marketers now have a new means to reach their target demographic. Because they can be viewed on mobile devices without special software, social media stories are ideal for attracting people’s attention as they scroll through their feeds.
Those who view them are more likely to pay attention to you because they expire after a day.
Conclusion
There are many benefits to using video in your social media marketing strategy. Video can help your brand be recognized, drive traffic to your website or online store, and build brand loyalty.
Additionally, video is a great way to educate customers and provide them with the knowledge to make an informed decision. By utilizing the newest trend in social media stories, you can reach your target demographic in a new and exciting way.
