Use these five techniques for businesses to boost LinkedIn interaction.
In this post, you’ll discover how to make more people read, discuss, and view your LinkedIn updates. Learn how to create an audience without relying on the power of LinkedIn algorithms.
1. Get Employees Involved
LinkedIn’s statistics show that for every 6 pieces of content a LinkedIn member shares, there are 6 job views, 3 company page views, 1 company page follower, 6 profile views, and 2 new connections.
By liking, viewing, and sharing your content on LinkedIn, your employees can not only engage with what you’re posting but also build their leadership skills and expert reputation.
Share your employees on your brand and social media guidelines. You might consider holding social media training sessions that walk them through the basics of branding and social media usage.
2. Participate in LinkedIn Groups
LinkedIn groups are a forum where people in the same field can network, ask questions, share expertise, and post industry-related material.
Joining groups helps you expand your network and connect with people who may view and engage with your content.
3. Write Good Updates
LinkedIn aspires to design “valuable, uncluttered feeds” and serve up “pertinent, professional content” that keeps users informed and develops their careers.
This clearly shows what users want to interact with.
Relevant, digestible content will enable you to form a stronger bond with your audience. Find out what kinds of content perform best on LinkedIn and the optimum posting times.
Here are some guidelines for producing high-quality news:
- With a personal note, introduce your material.
- Include a clear call-to-action
- Use beautiful images
- Include a shortened URL
- Include your logo on all images
LinkedIn users often consume varied types of content like business reports, how-to guides, listicles, and whitepapers. By taking note of the genres and topics your audience enjoys most, you’ll better understand them.
4. Use Paid Tactics
Paid advertising on LinkedIn comes in a few flavors:
- With Sponsored Content, your content is guaranteed to appear in the LinkedIn Feed.
- Sponsored InMail allows you to send personalized content directly to people you think would be interested in it.
- Display Ads allow you to reach potential customers early in the purchasing process, giving you a chance to influence their decision.
- Offers native ad formats, such as sponsored posts.
- With Text Ads, you’re in control of your spending.
5. Engage With Your Connections
Like any other social situation, it’s all about listening and assisting others in connecting. Make a genuine effort to add value to the relationships you’ve already established on LinkedIn.
If you want to build professional relationships, take a few minutes each day to read and comment on other people’s content. When you find something worthy, could you share it with your followers?
