YouTube Audit: The business value of YouTube cannot be overstated, as it is the second most popular social network.
Aside from providing a one-stop shop for evergreen video content, YouTube videos can rank first in Google search results to extend your company’s reach, presence, and authority.
With 500 hours of new material being uploaded to YouTube every minute, it’s no surprise that competition is fierce. Fortunately, a YouTube channel audit can help you stay ahead of the curve by assessing your performance and identifying opportunities for improvement. This will, in turn, help you get more subscribers on YouTube.
Here are five stages in performing a YouTube channel audit after you’ve created your account:
1. Expand your profile, complete it entirely and keep it up to date.
Creating and maintaining an inviting profile is essential to having a successful channel.
- Channel trailer and featured video
A channel trailer indicates unsubscribed viewers about your channel and brand. When someone subscribes, your trailer is replaced by your selected video.
- Featured sections
Featured sections on YouTube are similar to show recommendations on Netflix. They help guide your visitors to interesting content by presenting a collection of videos on your homepage.
- Channel description
In 1,000 characters or less, sum up your channel, who you are, or what your brand is in an exciting and informative way.
2. Form relationships with your YouTube subscribers
A particular audience is an initial step in expanding your channel. It’s critical to know what matters to them, especially given YouTube’s goal of delivering relevant content to its users.
3. Analyze your material
This is one of the most crucial phases of your YouTube audit. Understanding which material performs best is critical to expanding your channel.
If you’re wondering how effective your content is, follow these steps:
- Take stock of the videos you currently have.
If you’ve had your YouTube channel for a while, there may be old videos or ones you’re unaware of.
Audit your channel. This seems like a no-brainer, but it’s an essential first step. Inspect what you have and evaluate whether or not it is working for you.
- What videos do I already have on my account?
- What subjects have I not addressed that I should?
- Do you have any old or low-quality videos I can update?
4. Make sure your channel is optimized for search and audit it.
Optimizing your YouTube videos for search is vital if you’re looking to increase video views. Ranking high on both Google and YouTube’s search engines should be a primary focus.
Rather than just displaying the most popular videos in search results, YouTube aims to provide relevant material to searchers. Their primary goal is to provide relevant content to users. YouTube uses titles, descriptions, and video content to determine which ones will generate the most engagement.
5. Conducting competitive research is critical.
To obtain an edge over your competition, you first need to understand where you stand with them. Run a reduced social media competitive analysis to discover your rivals, judge their ability, and find ways to be different.
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