Facebook is one of the most popular social media platforms in the world, with over 2.8 billion monthly active users.
Many people use Facebook to share their personal stories, opinions, photos, and videos with their friends and family.
But did you know that you can also make money from your Facebook videos?
In this article, we will explain how Facebook pays you for video views, how much you can earn for 1 million views, and how to increase your Facebook video views and earnings. Let’s get started!
How Facebook Pays You for Video Views
Facebook pays you for video views through its monetization tools, which include:
Brand Collabs Manager: This tool helps you connect with brands that are looking for creators to promote their products or services. You can set your own rates and terms for sponsored posts, and get paid directly by the brands.
Fan Subscriptions: This tool allows you to offer exclusive content and perks to your loyal fans who pay a monthly fee to support you. You can set your own subscription price, and keep 70% of the revenue after taxes and fees.
In-Stream Ads: This tool enables you to insert ads into your videos and live streams, and earn a share of the ad revenue. You can choose the type and placement of ads, and control which categories of ads appear on your videos.
To use these monetization tools, you must meet certain eligibility criteria, such as:
- Comply with Facebook’s Community Standards, Payment Terms, Page Terms, Content Monetization Policies, and Content Monetization Terms.
- Share authentic content that you have the rights to use.
- Develop an established presence on Facebook, with at least 10,000 followers for Brand Collabs Manager and Fan Subscriptions, and at least 600 followers for In-Stream Ads.
- Have at least 30,000 1-minute views on videos that are at least 3 minutes long in the last 60 days for In-Stream Ads.
- Meet country and language availability requirements for each monetization tool.
You can check your eligibility and apply for monetization tools in the Monetization Tools Application page.
Earnings for 1 Million Views on Facebook
The amount of money you can earn from 1 million views on Facebook depends on several factors, such as:
- The type of monetization tool you use
- The number of ad impressions and clicks on your videos
- The ad rates and revenue share offered by Facebook and its partners
- The location, age, gender, interests, and behavior of your viewers
- The quality, length, topic, genre, and engagement of your videos
There is no fixed or official answer to how much Facebook pays you for 1 million views, as it varies from creator to creator and from video to video. However, based on some estimates from online sources, we can provide some rough ranges for each monetization tool:
Brand Collabs Manager: The earnings from sponsored posts depend on the deal you negotiate with the brand.
Some factors that influence the deal are your niche, audience size, engagement rate, content quality, and brand fit.
According to Influencer Marketing Hub, the average cost per post for Facebook influencers is $25 per 1000 followers.
This means that if you have 1 million followers and get 1 million views on a sponsored post, you could earn around $25,000.
Fan Subscriptions: The earnings from fan subscriptions depend on the number of fans who sign up for your exclusive content and perks.
You can set your own subscription price between $0.99 and $99.99 per month. Assuming that you set a price of $4.99 per month (the most common option), and that 1% of your 1 million viewers become your subscribers (a reasonable conversion rate), you could earn around $49,900 per month.
In-Stream Ads: The earnings from in-stream ads depend on the number of ad impressions and clicks on your videos.
The ad rates vary depending on the demand and supply of ads in different markets and categories.
According to Social Media Today, the average CPM (cost per thousand impressions) for Facebook video ads in the US is $9.68.
Assuming that you get a 55% revenue share (the standard rate for most platforms), and that each viewer sees one ad impression on average, you could earn around $5,324 for 1 million views.
As you can see, these are very rough estimates that may not reflect your actual earnings.
The best way to find out how much you can earn from your Facebook videos is to try out different monetization tools and track your performance and revenue in the Creator Studio.
The Value of 100k Views on Facebook
If you are wondering how much you can earn from 100k views on Facebook, you can simply divide the earnings for 1 million views by 10. For example, using the same assumptions as above, you could earn:
- Brand Collabs Manager: $2,500 for 100k views
- Fan Subscriptions: $4,990 per month for 100k views
- In-Stream Ads: $532 for 100k views
Again, these are only approximate numbers that may vary depending on your actual performance and revenue.
How to Increase Your Facebook Video Views and Earnings
Now that you have an idea of how much you can earn from your Facebook videos, you may want to increase your video views and earnings. Here are some tips to help you do that:
Create high-quality and engaging videos: The most important factor that determines your video views and earnings is the quality and engagement of your videos.
You should create videos that are relevant, informative, entertaining, or inspiring for your target audience.
You should also use clear audio, good lighting, attractive thumbnails, catchy titles, and compelling descriptions to attract and retain viewers.
Optimize your videos for Facebook: You should optimize your videos for Facebook’s algorithm and user behavior.
You should upload videos that are at least 3 minutes long, as they are eligible for more monetization opportunities and have higher retention rates.
You should also upload videos natively to Facebook, rather than sharing links from other platforms, as they get more reach and engagement.
You should also use hashtags, tags, captions, and keywords to help your videos get discovered by more people.
Promote your videos across platforms: You should promote your videos across different platforms and channels to increase your exposure and traffic.
You should share your videos on your Facebook page, profile, groups, stories, reels, and watch parties.
You should also cross-promote your videos on other social media platforms, such as Instagram, YouTube, Twitter, TikTok, etc.
You should also embed your videos on your website, blog, email newsletter, or other online platforms.
Interact with your audience: You should interact with your audience to build a loyal and engaged fan base. You should respond to comments, questions, feedback, and messages from your viewers.
You should also ask for their opinions, suggestions, requests, and preferences. You should also encourage them to like, share, subscribe, and turn on notifications for your videos.
You should also create polls, quizzes, contests, giveaways, live Q&A sessions, and other interactive features to boost engagement.
Analyze your data and improve: You should analyze your data and improve your video strategy based on the results.
You should use the Creator Studio to track your video performance and revenue metrics, such as views, watch time, retention rate, impressions, clicks, CPMs, earnings, etc.
You should also use the insights and recommendations provided by the Creator Studio to optimize your content and monetization settings.
You should also test different types of videos, formats, topics, genres, lengths, ads, etc. to see what works best for you.
Conclusion
Facebook is a great platform to make money from your videos if you have a large and engaged audience.
You can use different monetization tools to earn money from sponsored posts, fan subscriptions, and in-stream ads.
However, the amount of money you can earn from 1 million views on Facebook depends on many factors that vary from creator to creator and from video to video.
The best way to increase your Facebook video views and earnings is to create high-quality and engaging videos that are optimized for Facebook’s algorithm and user behavior. You should also promote your videos across platforms, interact with your audience, analyze your data and improve.
We hope this article has given you some useful information and tips on how to monetize your Facebook videos.
