Black Friday is one of the most anticipated shopping events of the year. It is the day after Thanksgiving when retailers offer huge discounts and deals on various products and services. Black Friday 2023 is expected to be bigger and better than ever, with more online and offline options, more categories and brands, and more ways to save money and time. In this blog post, we will give you some tips and insights on what to expect and how to prepare for Black Friday 2023.
What to Expect from Black Friday 2023
Black Friday 2023 is likely to have some of the following features and trends:
- More online shopping: Due to the ongoing pandemic and the convenience of e-commerce, more people are expected to shop online for Black Friday 2023. According to a survey by Adobe Analytics, online sales on Black Friday 2022 reached a record $10.8 billion, up 21.6% from the previous year. Online shopping also offers more choices, more flexibility, and more safety than in-store shopping.
- More omnichannel options: Omnichannel shopping refers to the integration of online and offline channels, such as buying online and picking up in-store (BOPIS), curbside pickup, home delivery, or contactless payment. These options allow shoppers to enjoy the best of both worlds: the convenience of online shopping and the immediacy of in-store shopping. Omnichannel shopping also helps retailers reduce costs, increase customer loyalty, and optimize inventory management.
- More categories and brands: Black Friday 2023 is not just about electronics, appliances, or clothing. It is also about beauty products, books, toys, games, pet supplies, home decor, travel deals, and more. You can find discounts and deals on almost anything you want or need on Black Friday 2023. Moreover, you can also discover new categories and brands that you may not have heard of before, or that may not be available in your local stores.
- More ways to save money and time: Black Friday 2023 is not only about getting the lowest prices, but also about getting the best value for your money and time. You can save money by comparing prices across different platforms, using coupons and promo codes, signing up for loyalty programs and newsletters, using cashback apps and credit cards, and taking advantage of free shipping and returns. You can save time by planning ahead, researching products and reviews, creating wish lists and alerts, using apps and tools, and shopping early or late.
How to Prepare for Black Friday 2023
To make the most of Black Friday 2023, you need to prepare well in advance. Here are some steps you can take to get ready for the big day:
- Set a budget: Before you start shopping, you need to set a realistic budget for how much you can afford to spend on Black Friday 2023. You also need to allocate your budget for different categories and items that you want or need. This will help you avoid overspending or impulse buying.
- Make a list: After setting your budget, you need to make a list of what you want or need to buy on Black Friday 2023. You can use online tools such as Google Sheets or Evernote to create and organize your list. You can also use apps such as ShopSavvy or PriceGrabber to scan barcodes or search products and compare prices across different platforms.
- Do your research: Once you have your list, you need to do your research on the products and brands that you are interested in. You can use online resources such as Consumer Reports or Wirecutter to find unbiased reviews and ratings on various products. You can also use social media platforms such as Facebook or Instagram to see what other people are buying or recommending.
- Sign up for alerts: To stay updated on the latest deals and offers on Black Friday 2023, you need to sign up for alerts from your favorite retailers, platforms, or websites. You can also use apps such as Slickdeals or DealNews to get notifications on the best deals across different categories and brands.
- Shop smart: Finally, when the big day arrives, you need to shop smart. You need to check the prices before you buy, read the fine print before you checkout, use secure payment methods before you pay, and track your orders after you purchase. You also need to be aware of potential scams or frauds that may occur on Black Friday 2023.
