Pinterest is a popular social media platform that allows users to discover, save, and share ideas for various topics, such as fashion, beauty, home decor, recipes, travel, and more. Pinterest has over 450 million monthly active users worldwide, making it a great place to promote your brand, products, or services.
But how do you make sure that your Pinterest posts reach the right audience at the right time? When is the best time to post on Pinterest in 2023? In this blog post, we will answer these questions and provide you with some tips and tricks to optimize your Pinterest marketing strategy.
The top countries that use Pinterest
According to Pinterest’s latest statistics, the top 10 countries that use Pinterest are:
- United States (84.6 million users)
- Germany (16.9 million users)
- France (15.8 million users)
- United Kingdom (14.9 million users)
- Brazil (13.7 million users)
- Canada (12.8 million users)
- Japan (11.4 million users)
- India (10.5 million users)
- Mexico (9.7 million users)
- Italy (9.2 million users)
These numbers show that Pinterest has a diverse and global user base, which means that you need to consider different time zones, languages, and cultures when planning your Pinterest posts.
The demographics of Pinterest users
Another important factor to consider when posting on Pinterest is the demographics of your target audience. According to Pinterest’s data, the majority of Pinterest users are women (76.2%), while men account for 17.2% and non-binary or unspecified genders account for 6.6%. The age distribution of Pinterest users is as follows:
- 18-24 years old: 18%
- 25-34 years old: 28.5%
- 35-44 years old: 20%
- 45-54 years old: 15%
- 55+ years old: 18.5%
Pinterest users also have different interests and preferences depending on their gender and age group. For example, women are more likely to use Pinterest for topics such as beauty, fashion, food, and DIY, while men are more interested in topics such as technology, sports, cars, and travel. Similarly, younger users are more likely to use Pinterest for inspiration and discovery, while older users are more likely to use Pinterest for planning and purchasing.
Therefore, you need to tailor your content and timing to match the needs and behaviors of your ideal Pinterest audience.
How to Find Your Best Time to Post on Pinterest
There is no one-size-fits-all answer to the question of when is the best time to post on Pinterest. The best time to post on Pinterest depends on various factors, such as:
Your goals: What are you trying to achieve with your Pinterest posts? Do you want to increase brand awareness, drive traffic to your website, generate leads, or boost sales?
Your niche: What is the topic or category of your Pinterest posts? Different niches may have different peak times and days when their audience is most active and engaged.
Your audience: Who are you trying to reach with your Pinterest posts? Where are they located? What are their demographics and psychographics? When are they most likely to use Pinterest?
Your competitors: Who are your main competitors on Pinterest? When do they post? How often do they post? What kind of content do they post?
To find your best time to post on Pinterest, you need to do some research and experimentation. Here are some steps you can follow:
Use analytics tools: You can use various analytics tools to track and measure your Pinterest performance, such as Pinterest Analytics, Google Analytics, or Tailwind.
These tools can help you identify your most popular posts, your best-performing boards, your most engaged followers, your traffic sources, your conversion rates, and more.
You can also use these tools to compare different time slots and days of the week and see how they affect your metrics.
Test different times and days: You can also test different times and days of the week by posting at various intervals and frequencies and analyzing the results.
For example, you can try posting in the morning, afternoon, evening, or night; on weekdays or weekends; or on specific days that are relevant to your niche or audience.
You can then see which times and days generate the most impressions, clicks, saves, comments, or other actions.
Optimize your schedule: Based on your findings from the previous steps, you can optimize your posting schedule by choosing the best times and days for your niche and audience.
You can also use scheduling tools like Tailwind or Buffer to automate your posting process and save time and effort.
The Best Time to Post on Pinterest in 2023 by Category
While the best time to post on Pinterest may vary depending on your specific goals, niche, audience, and competitors, there are some general trends and patterns that you can use as a starting point. According to various studies and reports , here are some of the best times to post on Pinterest in 2023 by category:
Fashion: The best time to post on Pinterest for fashion is on Friday at 3pm. This is when fashion lovers are most likely to browse and shop for new outfits and accessories. You can also post on Monday at 9 p.m. or Tuesday at 10 p.m. for more exposure.
Beauty: The best time to post on Pinterest for beauty is on Saturday at 11 p.m.. This is when beauty enthusiasts are most likely to look for new products, tips, and tutorials. You can also post on Wednesday at 10 p.m. or Thursday at 1 a.m. for more engagement.
Food: The best time to post on Pinterest for food is on Sunday at 11 a.m.. This is when foodies are most likely to search for new recipes, ideas, and inspiration. You can also post on Monday at 4 p.m. or Tuesday at 2 p.m. for more traffic.
Home Decor: The best time to post on Pinterest for home decor is on Saturday at 8 p.m.. This is when home owners are most likely to plan and execute their home improvement projects. You can also post on Monday at 9 a.m. or Tuesday at 7 p.m. for more saves.
Travel: The best time to post on Pinterest for travel is on Monday at 8 p.m.. This is when travelers are most likely to dream and plan their next trips and destinations. You can also post on Wednesday at 9 p.m. or Thursday at 7 p.m. for more clicks.
Of course, these are just some examples of the best times to post on Pinterest by category, and they may not apply to every niche or audience. You should always test and optimize your own posting schedule based on your own data and analytics.
How to maintain a consistent posting schedule on Pinterest
One of the key factors that affect your Pinterest success is consistency. You need to maintain a consistent posting schedule on Pinterest to keep your audience interested, engaged, and loyal. Here are some tips on how to maintain a consistent posting schedule on Pinterest:
Create a content calendar: A content calendar is a tool that helps you plan and organize your content ahead of time. You can use a content calendar to map out your content topics, themes, formats, keywords, hashtags, captions, and more. You can also use a content calendar to align your content with your goals, niche, audience, and competitors.
Batch your content creation: Batch content creation is a technique that helps you create multiple pieces of content in one sitting. You can use batch content creation to save time and energy, improve your focus and creativity, and streamline your workflow. You can batch your content creation by following these steps:
- Brainstorm: Generate as many content ideas as possible based on your content calendar.
- Research: Gather as much information as possible about your content topics, such as facts, statistics, quotes, sources, etc.
- Outline: Create a rough outline or structure for each piece of content, such as headlines, subheadings, bullet points, etc.
- Draft: Write the first draft of each piece of content without worrying about grammar, spelling, or style.
- Edit: Review and revise each piece of content for clarity, accuracy, and readability.
- Design: Create or choose the images or videos that will accompany each piece of content.
- Optimize: Add the final touches to each piece of content, such as titles, descriptions, keywords, hashtags, links, etc.
Use scheduling tools: Scheduling tools are software applications that help you automate your posting process.
You can use scheduling tools to schedule your posts in advance, choose the best times and days to post, track and measure your results, and more.
Some of the most popular scheduling tools for Pinterest are Tailwind, Buffer, Hootsuite, and Later.
The secrets of a successful Pinterest post
Besides posting at the right time and day, there are other factors that contribute to the success of your Pinterest posts. Here are some of the secrets of a successful Pinterest post:
Use high-quality images or videos: The quality of your images or videos is crucial for attracting and retaining your Pinterest audience. You should use images or videos that are clear, bright, colorful, and relevant to your content.
You should also use images or videos that have a vertical orientation, as they take up more space on the Pinterest feed and are more likely to be noticed.
The recommended size for Pinterest images is 1000 x 1500 pixels, while the recommended size for Pinterest videos is 1080 x 1920 pixels.
Use catchy titles and descriptions: The title and description of your Pinterest post are the first things that your audience will see and read.
You should use titles and descriptions that are catchy, concise, and informative. You should also use keywords and hashtags that are relevant to your content and niche.
Keywords and hashtags can help your Pinterest post rank higher on the search results and reach more potential followers.
You can use tools like Pinterest Keyword Tool or Pinterest Trends to find the best keywords and hashtags for your content.
Use calls to action: A call to action is a phrase or sentence that encourages your audience to take a specific action, such as clicking, saving, commenting, or sharing your Pinterest post.
A call to action can help you increase your engagement, traffic, leads, or sales. You can use calls to action in your titles, descriptions, images, or videos. Some examples of effective calls to action are:
- Click here to learn more
- Save this for later
- Comment below with your thoughts
- Share this with your friends
- Shop now and get a discount
The optimal number of posts per day on Pinterest
Another question that many Pinterest marketers have is how often they should post on Pinterest. The optimal number of posts per day on Pinterest depends on several factors, such as:
Your goals: What are you trying to achieve with your Pinterest posts? Do you want to increase brand awareness, drive traffic to your website, generate leads, or boost sales?
Your niche: What is the topic or category of your Pinterest posts? Different niches may have different optimal posting frequencies depending on their popularity and competition.
Your audience: Who are you trying to reach with your Pinterest posts? When are they most active and engaged on Pinterest?
Your resources: How much time and money do you have to create and post high-quality content on Pinterest?
According to some studies and reports , the optimal number of posts per day on Pinterest ranges from 3 to 30, depending on the factors mentioned above.
However, the most important thing is not the quantity, but the quality of your posts.
You should always focus on creating and posting valuable, relevant, and engaging content for your audience, rather than posting randomly or excessively.
Conclusion
Pinterest is a powerful social media platform that can help you grow your online presence, reach new customers, and increase your sales.
However, to succeed on Pinterest, you need to know when is the best time to post on Pinterest in 2023.
In this blog post, we have shared with you some tips and tricks on how to find and optimize your best time to post on Pinterest in 2023 by category.
We have also discussed how to maintain a consistent posting schedule on Pinterest, what are the secrets of a successful Pinterest post, and what is the optimal number of posts per day on Pinterest.
We hope that this blog post has been helpful and informative for you. If you have any questions or comments, please feel free to leave them below. We would love to hear from you.
