It’s no secret that YouTube has become one of the most popular social media platforms in recent years. It’s now the second-largest website in the world! This means that there are billions of people using YouTube every single day.
- Recognizing that YouTube material includes videos and more
Consider the following aspects when developing a content strategy plan:
Video
The channel trailer is the initial video potential subscribers see when they visit your YouTube page. You need to engage new viewers here so that they’ll subscribe to your channel.
Creating an enticing trailer critical in gaining followers because you never know where each one comes from; a viewer could click on your Channel Icon from any of your videos’ watch pages, which would take them directly to your channel’s page.
Intros and outros
Create similar intro and outro styles for your films. Consider intros and outros as your favorite television show’s opening and closing credits.
A viewer should be able to identify that this is one of your videos within the first five seconds. Consistency can be as simple as greeting your audience in a different way or as complex as an animated logo.
Outros should be consistent throughout all your videos — say goodbye, give a ritual or recommendations for what they could watch next from your channel, and end screens.
(End screens are screen overlays that permit you to direct viewers to another video or playlist, ask them to subscribe, visit other YouTube channels, or go to an approved website.)
Metadata
Metadata is what you use to describe your videos, such as the video title, keyword tags, and video description. The more particular and exact your metadata is, the better.
We aim to ensure that viewers can easily find the content they’re looking for. Remember that if you stuff irrelevant keywords into your metadata, you’ll waste their time. You’ll only lose viewers when they learn that the content you’re displaying isn’t what they wanted.
Thumbnails
Differentiate your videos from the rest by ensuring that each thumbnail is descriptive of its corresponding video’s content.
If you feel like a video isn’t performing as well as it should be, don’t hesitate to change its thumbnail; doing so could result in more viewers.
And remember, you’re not limited to using only new videos for updated thumbnails – you can change them anytime!
End screens
If you want to keep a viewer engaged after watching your video, an end screen is the best way. You can customize an interactive one if your video is longer than 25 seconds, with links to videos you want to promote, subscribing to your YouTube channel, and more.
Even when shooting the video, refer back to the end screen so viewers know there are additional actions they can take.
Links
To drive consumers to a specific location on the web or YouTube, include clickable links in your video description.
