Instagram Influencers: Since its debut over a decade ago, Instagram has grown into a social media standard worldwide, aided by its connection to Facebook.
However, simply knowing the most okay days and hours to publish on Instagram isn’t enough; what’s crucial is understanding how to make the most of your skills to become a must-click!
It’s a social networking site where people have gone from being unknown to overnight celebrities or well-known brands after amassing a large following.
These individuals and organizations grow in popularity and are known as “social media influencers” or “influencers.”
That phrase has taken on a new meaning with the introduction of TikTok, a social media platform that has been dubbed a “game-changer” because of its size, features, and spreadability.
Each of the influencers listed below is a role model for entrepreneurs on how to grow their brand on Instagram, inspiring in terms of self-sustainment.
Who Is a Social Media Influencer?
A social media influencer has earned credibility in a particular sector, commands a large following, and can persuade others to act based on their recommendations. Influencer marketing is already evolving into an essential weapon in a business’s arsenal when done correctly.
After all, influencers have the tools and credibility to attract visitors consistently and can inspire others to grow their social media presence. They might be a blogger, celebrity, or internet business owner who capitalizes on a distinct area of expertise to gain broad legitimacy.
With its easy-to-digest content, such as pictures or short films, Instagram encourages more peer-to-peer interaction, which helps companies leverage storytelling through stories to expand their target audience reach.
Their following isn’t restricted to those who follow them; they may engage with the followers of their followers who post their material. Because of this, they participate in several sponsored postings, allowing them to be compensated for what they post on Instagram.
These are five Instagram accounts you should follow to inspire your success as a marketer and social media specialist.
1. Instagram Influencers: Addison Rae
Addison Rae is the woman to follow if you’ve ever considered becoming an internet celebrity with a TV contract.
When her lip sync videos debuted on TikTok, they caused a firestorm, and her success – along with 38.7 million Instagram followers for her beauty-related posts – was fueled by it.
Glamorous singer-songwriter Angel has used her Instagram following (which boasts over 5 million followers) to propel herself into the spotlight, with a Netflix series and debut single to show for it.
Her connection with Kourtney Kardashian (another prominent Instagram celebrity) aided her popularity among an engaged audience.
When creating Pinterest pins, the most precious thing to remember is that you should only post material you are comfortable with and have a talent for. Look at your company’s strengths to determine what content best represents your brand’s personality and design postings that reflect that.
2. Instagram Influencers: Huda Kattan/Huda Beauty
She is one of the world’s most famous beauty experts, with a substantial social media following. She began as a blogger and has since developed her Instagram account, hudabeauty, to 49 million followers by posting makeup tutorials.
Instagram is an excellent platform for businesses in the cosmetics and beauty sector to promote their brands.
After all, what separates beauty from ugliness is how you look, and Instagram is all about images. Glossier, a contemporary beauty firm that uses Instagram as its primary social media channel and utilizes user-generated content effectively, is a good example.
Huda has done a fantastic job showcasing popular makeup applications, establishing fashion trends, publishing reviews, and creating how-tos. She now owns her own cosmetics company, and her page is jam-packed with videos of individuals applying makeup, product plugs, some fashion guidance here and there, and more.
Another great way to boost your followers and start generating revenue on Instagram is through how-to videos.
How-to films and reviews are viral on Instagram, and they’re highly likely to get re-posted and spread by fans. So consider whether this format could help you engage with and expand your Instagram following.
3. Instagram Influencers: Khaby Lame
Once Italian factory employee is surging up the Instagram influencer ranks. Khaby Lame, who initially used TikTok to create original material after losing his job owing to the coronavirus epidemic, has amassed 35.7 million followers on Instagram.
What’s the secret to his Instagram success? He utilizes life hacks and produces films showing his hilarious facial expressions and snarky comments, assisting him in achieving his goals!
His most renowned video is a tricky method to peel a banana with a knife, which he then accomplishes effortlessly. Other photos feature his girlfriend and friends.
Tip for aspiring influencers: Authenticity is Lame’s most significant asset (like two chocolate companies did for Easter!). He may not have the slick production of some top Instagrammers, but his personality and humor make up for it.
4. Instagram Influencers: Kayla Itsines
Itsines, an Australian personal trainer, author, and entrepreneur with over 13 million followers, frequently publishes exercise films, motivational messages, and nutrition recommendations on her page.
She is the co-founder of Sweat and one of High Impact’s creators (previously known as Bikini Body Guides).
Fitness is a great way to get your content in front of thousands of people. Tip: During the Covid-19 epidemic, fitness is a highly influential industry to market on social media since workout videos and diet choices are simple to follow, even more so during a pandemic.
Only use your Instagram account to show how your fitness objectives are progressing. Use Instagram to expand your client base and demonstrate how consumers have benefited from your goods or services.
5. Instagram Influencers: Selena Gomez
Gomez is a successful celebrity influencer with over 249 million followers on Instagram. The award-winning singer has frequently utilized her social media accounts to advocate for social themes such as human trafficking prevention, women’s rights, and child protection from violence through her campaign against it.
She also shares additional photos and videos to connect with her substantial fan base and obvious professional connections.
