Have you tried to join Pinterest because someone has advised you it’s a fantastic tool for your business, yet you haven’t seen many results from your efforts?
You’ve labored hard to build your great online space, but now you must figure out how to get people to discover it.
Don’t be concerned—all of that effort hasn’t been for naught!
Perhaps you’ve never given Pinterest a second thought about expanding your business. There are social media platforms where picking the finest ones might be difficult. If you haven’t experimented with Pinterest yet, now may be the time!
Pinterest isn’t just for discovering new recipes or DIY projects. It’s an excellent tool for generating traffic to your site and snagging leads. In reality, Pinterest is responsible for more than half of my website’s traffic!
Do you wish to know how to get there? Here’s a quick run-down of what you need to know!
1. Make your profile more appealing
Okay, that may sound a little vague—but there’s A LOT to improve! Insert keywords into the descriptions of your boards, pins, and even your bio. How do you discover keywords?
There are several options for this. My favorite technique is to go into Pinterest and search for the subjects you’re pinning about. It would be best to start with a broad search term and then narrow it down using your keywords.
If you search a particular term on Pinterest, for example, interior design and keyword, you’ll notice that all the associated keywords appear at the top of the search. The top five keywords I’m writing this with are Apartment, Styles, Ideas, 2018, and Living Room.
The longer your keywords are, the more interested your audience will be.
Here’s another hint: make your first board the portfolio/work/brand of your business. This will help to strengthen your brand since it’ll be the first board people see when they go to your profile.
2. Don’t try to take the attention away from posting about yourself.
I know. We’ve been told that the secret to Pinterest is to find things that WE like and repin them. It’s time for a paradigm shift.
There are two types of pinners: those who make material to encourage others and those who use it as inspiration. You want to be the latter. Create a feed that your target audience would find beneficial.
Are you a graphic designer? Make some typeface, illustration, or poster design boards. Are you a wedding photographer? Make a wedding inspiration board for yourself where you can share your work.
On Pinterest, a lot of people pin quotes. You could even tack some of your business that is appropriate for it. Overall, try to assist your audience in any way you can. Whether through your artwork or on your website, aim to help them.
3. How are you going to get those leads?
A lead is someone who has been directed to your site from Pinterest (meaning that they are interested in what you have to offer). Make an opt-in box on your site so that you may collect their email after they arrive. This way, you can stay in touch with them and develop a relationship with them.
An opt-in might be anything from an e-book, photographs, or even access to a library of goodies! Consider a solution that your audience would appreciate and offer solutions with the corresponding opt-in.
Put it wherever you can, especially in the footer of your website, after blog entries, and in your sidebar. I’ve even seen people place them at the top of their websites. Pop-ups are pretty popular, but I personally dislike them.
When I see one of those pop-ups, I immediately lose interest in the site (and it might even reduce your site’s usability!). Please place them in logical and strategic places, but don’t force people to do so.
3. Always keep your mood board on
A mood board may be made by utilizing visual search engines like Pinterest or Designspiration. However, whenever I see an image on the internet, in a magazine, or even in public advertisements or color schemes, I’ll take a photo of it and save it to a folder on my computer to refer back to it later.
I still have photographs from my college journey to Budapest years ago, which I still use as a reference. Always keep that creative aspect of your mind open to thoughts and file them away when you can – you’ll never know when they’ll come in handy.
4. SEO the heck out of your site
Remember the keywords we previously discussed? It also applies to your website, mi amigo!
When you’re writing a blog, you want to do your homework and conduct research on the subject you want to write about. Google has a fantastic free tool called Keyword Planner to help with keyword research. It displays the competition and average monthly searches for that term, but it also offers a long list of related keywords!
Ideally, your keywords should be sought after and have little competition. These are the terms you’ll want to utilize in your meta descriptions (that short blurb at the bottom of your Google link) and for naming your pictures and throughout your website.
How does this tie in with Pinterest? That excellent SEO data is also utilized on Pinterest, which means more people discover your content using those keywords!
If you use WordPress, Yoast is fantastic (and free!) SEO plugin for getting started with everything.
5. Schedule away!
The best approach to keep your audience interested in your pins is to pin them regularly. You’re undoubtedly aware of how busy you are, and it’s unlikely that you have time to pin just for business (without getting sidetracked, of course).
When you operate your firm, it’s simple to lump all your activities together. Do you need to schedule your social media postings for the week? Do emails have to be answered? Working on client work? Each task should have its own designated time slot to maximize efficiency and effectiveness.
Pinterest scheduling isn’t any different than other social media platforms. Choose a day of the week to plan your content with an organized Pinterest Partner scheduler such as Tailwind. It will guarantee consistency with your pinning, but it will also put your Pinterest growth on the automated pilot!
I aim to pin 20 times a day. To guarantee that you’re sprinkling in a lot of your material, including blog entries, portfolio pieces, goods from your shop, and even repinning your previous pins.
Another unexpected secret: make sure your images are stunning! There are billions of Pinterest pins, so make sure your material stands out with attractive visuals to cause someone to click on it. Here are some free pictures for you to use, or get in touch with me if you need assistance!
6. Run a Google Analytics check
Analyze your data and discover what’s engaging with your audience. Continue to create and pin that material.
The analytics are also convenient for Tailwind. The analytics from Pinterest isn’t apparent. With Tailwind, you can explore which pins are doing the best on each board. Find your most profitable pins (particularly in your branded boards) and repin them ad nauseum and create similar content.
Conclusion
Getting your audience to your website and marketing your company may be one of the most challenging tasks we face as business owners. Pinterest is a fantastic method to achieve this with only a little work and perseverance!
You can use images to create compelling material that gets people to click on it, utilize keywords across your website, pin uniformly with a scheduler like Tailwind, and you’re off and running.
