Humans have been telling stories since the beginning of time, and storytelling remains a crucial part of our lives. It’s no wonder that storytelling has become an essential component of marketing, education, and communication. Storytelling helps us connect with our audience, elicit emotions, and convey complex ideas in a compelling way.
But storytelling is not just about having a good story; it’s also about using the right tools to convey that story effectively. In this article, we will explore the top 10 essential storytelling tools that can help you take your storytelling game to the next level.
Visme
Visme is a powerful and user-friendly tool that can help you create engaging and interactive visual content. With Visme, you can create stunning infographics, presentations, reports, and more. What sets Visme apart from other tools is its extensive library of templates, icons, and images that you can use to create professional-looking content in minutes.
One of the best things about Visme is its drag-and-drop interface, which makes it easy to create content even if you have no design experience. You can also add animations, charts, and interactivity to your content to make it more engaging for your audience.
Case Study: The team at Inc. used Visme to create a report on the state of entrepreneurship in the US. The report received over 200,000 views and helped Inc. establish itself as a thought leader in the field of entrepreneurship.
Skyword
Skyword is a content marketing platform that can help you streamline your content creation process. With Skyword, you can manage your content strategy, create high-quality content, and measure its impact on your audience.
Skyword has a network of over 14,000 freelance writers, editors, and designers who can help you create compelling content for your brand. You can also use Skyword’s workflow management tools to collaborate with your team and ensure that your content is delivered on time and on budget.
Case Study: Lenovo used Skyword to create a content marketing campaign that targeted small business owners. The campaign generated over 60,000 social media shares and helped Lenovo increase its reach and engagement with its target audience.
Canva
Canva is a popular graphic design tool that can help you create stunning visuals for your content. With Canva, you can create social media graphics, posters, flyers, presentations, and more. Canva has a vast library of templates, images, and design elements that you can use to create professional-looking content quickly.
One of the best things about Canva is its user-friendly interface, which makes it easy to create content even if you have no design experience. You can also collaborate with your team in real-time and share your designs with your audience with a single click.
Case Study: The team at Hubspot used Canva to create a series of social media graphics for their inbound marketing campaign. The campaign generated over 10,000 likes and helped Hubspot increase its social media reach and engagement.
ACMI Generator
The ACMI Generator is an interactive tool that can help you create immersive digital experiences. With the ACMI Generator, you can create games, interactive videos, and other digital content that engages your audience and tells your story in a unique way.
The ACMI Generator is user-friendly and requires no coding skills, making it accessible to everyone. You can also use the ACMI Generator to collaborate with your team and iterate on your designs until you create the perfect digital experience for your audience.
Case Study: The team at the Australian Centre for the Moving Image (ACMI) used the ACMI Generator to create a digital exhibition that explored the history of video games. The exhibition received over 50,000 visitors and helped ACMI establish itself as a leader in the field of interactive digital experiences.
Bubblr
Bubblr is a free tool that can help you create interactive comics and graphic novels. With Bubblr, you can add text, images, and sound effects to your comic panels, creating a unique storytelling experience that engages your audience.
Bubblr is easy to use, and you can create your comic or graphic novel in minutes. You can also share your creations on social media or embed them on your website to reach a wider audience.
Case Study: The team at The New York Times used Bubblr to create a graphic novel that explored the history of the Black Panther Party. The graphic novel was shared over 25,000 times on social media and helped The New York Times increase its audience engagement.
Capzles
Capzles is an interactive timeline tool that can help you tell your story in a chronological order. With Capzles, you can add text, images, videos, and audio to your timeline, creating a rich multimedia experience for your audience.
Capzles is user-friendly and requires no coding skills, making it accessible to everyone. You can also collaborate with your team and customize your timeline to match your brand’s colors and style.
Case Study: The team at National Geographic used Capzles to create an interactive timeline that explored the history of the Apollo missions. The timeline received over 50,000 views and helped National Geographic increase its audience engagement.
Power BI Desktop
Power BI Desktop is a data visualization tool that can help you tell your story with data. With Power BI Desktop, you can create interactive charts, graphs, and reports that help you communicate complex data in a compelling way.
Power BI Desktop is easy to use, and you can create your data visualization in minutes. You can also collaborate with your team and share your data visualizations on the web or embed them in your presentations.
Case Study: The team at Microsoft used Power BI Desktop to create a data visualization that explored the impact of COVID-19 on the global economy. The data visualization received over 500,000 views and helped Microsoft establish itself as a thought leader in the field of data visualization.
StoryMapJS
StoryMapJS is a storytelling tool that can help you create immersive maps that tell your story. With StoryMapJS, you can add text, images, videos, and audio to your maps, creating a unique storytelling experience for your audience.
StoryMapJS is easy to use, and you can create your map in minutes. You can also collaborate with your team and customize your map to match your brand’s colors and style.
Case Study: The team at The Guardian used StoryMapJS to create an interactive map that explored the impact of climate change on the world’s oceans. The map received over 100,000 views and helped The Guardian increase its audience engagement.
Storyline
Storyline is an e-learning authoring tool that can help you create interactive courses that tell your story. With Storyline, you can add text, images, videos, quizzes, and simulations to your courses, creating a rich multimedia experience for your learners.
Storyline is user-friendly and requires no coding skills, making it accessible to everyone. You can also collaborate with your team and customize your courses to match your brand’s colors and style.
Case Study: The team at Dell used Storyline to create an interactive course that trained its employees on how to comply with GDPR regulations. The course received a 98% completion rate and helped Dell avoid potential legal issues.
Storyboard That
Storyboard That is a tool that can help you create visual stories in a comic strip format. With Storyboard That, you can add text, images, and characters to your comic strips, creating a unique storytelling experience that engages your audience.
Storyboard That is easy to use and can help you visualize your story before you bring it to life. You can also share your creations on social media or embed them on your website to reach a wider audience.
Case Study: The team at Coca-Cola used Storyboard That to create a visual story that showcased its sustainability efforts. The story was shared on social media and received over 10,000 views, helping Coca-Cola increase its brand awareness.
Conclusion
Storytelling is an essential tool for creative excellence, and there are many tools available to help you tell your story in a compelling way. Whether you are creating a video, an infographic, or an interactive map, there is a storytelling tool that can help you bring your ideas to life.
In this post, we have highlighted ten essential storytelling tools that can help you take your storytelling to the next level. From Visme and Canva to StoryMapJS and Storyline, these tools can help you create immersive and engaging stories that resonate with your audience.
So, if you want to improve your storytelling skills, be sure to check out these tools and see which ones work best for you. With the right tools and a little bit of creativity, you can tell your story in a way that inspires, educates, and entertains your audience.
