Tiktok partner NCSolutions
TikTok has TikTok makes partnership with NCSolutions to help advertisers measure results a new partnership with NCSolutions (NSC), a company that specializes in consumer insights, to assist advisors in measuring the outcomes of their creative strategies.
Brands trying to determine how effective their strategies are at driving sales and revenue need to have a solid understanding of sales lift.
TikTok and NCS hope to assist advertisers in following the customer’s journey from their initial digital impression on TikTok to a subsequent digital purchase through this new partnership.
According to NCS, they assist in quantifying the efficacy of advertising campaigns through partnerships with other retailers and machine learning technology.
The partnership between TikTok and NCS aims to help advertisers comprehend how TikTok drove sales, the buyer profiles of those who drive sales, and the TikTok campaign elements that are most effective at generating incremental sales.
According to TikTok, individuals who have started measuring campaigns using NSC have already seen positive results.
According to TikTok, 33 of the 36 campaigns “drove statistically significant lift, with an average return on ad spend of $2.66.”When compared to the median NCS performance benchmark, that is thought to be 2.4 times the average return on ad spend.
“TikTok’s suite of measurement solutions is geared toward proving the true value of each impression for brands. Our team of measurement and digital marketing experts are here to make sure that you have solutions you need to measure the KPIs that drive your business.”
TikTok presents new trends discovery tool
TikTok has added a recent trends discovery too to assist advertisers with staying aware of what’s hot on the stage.
The tool, which can be found in TikTok’s Creative Centre, is made to help users figure out what works well so they can be inspired and get more people to watch their content.
TikTok videos, creators, popular hashtags, and songs can all be explored by users. Users can also refine their searches by industry, such as financial services, technology and electronics, sports and the outdoors, and others, using the hashtag option.
If you’re marketing a financial brand, for instance, and you notice that “inflation” is popular, that could help you create new content in the future.
For all categories, marketers can also refine searches by country. Marketers can look up who has the most followers and likes in a particular country and then click on a link to connect with them via TikTok Creator Marketplace when looking into influencer marketing, for instance.
This isn’t the first new feature that makes it easier for advertisers to see what’s popular on the platform. TikTok launched TikTok Pulse at the beginning of May to assist brands in remaining informed about entertainment and culture.
Advisors can get more exposure by paying TikTok to show their content right after the most popular videos on the platform with the new feature.
