Linked 4 new features
LinkedIn has delivered major new elements for Company Pages: Post Templates, Link Stickers, Pinned Comments, and Page Commitments. However, would they say they are really the thing LinkedIn clients are searching for?
Here is a speedy outline of the new elements and how to utilize them on your Organization Page:
Post Templates
These templates were already simply accessible to choose clients on the LinkedIn versatile application, yet presently they are accessible to everybody.
Simply tap the new “use template” button that is in the post menu while making another post and you can get to a library of expertly planned presents on tweak.
As per LinkedIn, these templates will make making “engaging, actionable LinkedIn content more straightforward than ever”.
Simply pick the template that matches the subject of your post, include your own text, and the following post for your company Page is all set.
Clickable Links
Another characteristic that is making its official debut after a round of limited user testing on the LinkedIn Application, these “link stickers” will look alike to anyone who also spends time on Instagram.
Clickable links gives you permission to link to content off of LinkedIn with “a visual call-to-action button” that can be placed on the visual section of a post.
This implies no need to stick urls into your copy and should make it easier to drive traffic from Company Pages to blogs, landing pages, event pages, or any other place you want to send their audience.
To adhere a clickable link to your post, simply select the connection symbol and add the showcase text and url. Whenever that is finished, essentially drag the sticker where you believe it should show up on the post.
Pinned Comments
Users now have the ability to pin comments to the top of the comment section on posts. According to LinkedIn, this will make brands to “guide the conversation you want to see on any of your brand’s posts.”
This feature is important for highlighting frequently asked questions, maintaining ongoing discussion with the community, shining a spotlight on members of the community, or just ensuring the most engaging responses are kept at the top to further drive engagement.
Page Responsibilities
This brand-new character is made specifically to make businesses to showcase their values to prospective clients, partners, and prospective employees.
“You can add up to five commitments in your featured commitments section, such as
Diversity, equity, and inclusion
Career growth and learning,
Work-life balance
Social impact
Environmental sustainability”
When the commitments are chosen, they will be shown in the About section of the Company Page.
Underneath each value, you can include content (such as videos, articles, reports, etc.) that showcase your organization’s commitment.
These newly added features showcase LinkedIn’s commitment to upgrading user engagement on the network, which is promising news for job seekers and social media marketers alike.
Even though some of these characters have been present on other platforms for quite some time.
