To start, we’ll show you some of the tools that are native to each social media platform. Although many of these resources are free, there may be a charge for others if they offer a network-specific solution.
TikTok Creator Tools:
TikTok, while the most junior of all the social networks on this list, has quickly established a prominent position among content producers.
- Perhaps the mothership for creators, TikTok offers several tools for them natively within the app. TikTok’s Creator Portal houses these gems and is free to use. The suite regularly updates to include new features so you can always be on top of your game.
- The Creator Next program on TikTok offers creators monetization opportunities, such as the Creator Fund. This fund gives rewards to creators based on their engagement and activity levels. The Creator Marketplace is where brands and creators can come together for relationships that help them both. LIVE and Video Gifts allow followers to tell TikTok how popular a particular piece of content is. Tips let viewers support their favorite creators by giving them monetary gifts. You don’t have to pay to use this tool, but you do need to meet some requirements first.
YouTube creator tools:
Like peanut butter and jelly, YouTube and content creators are a match made in heaven. The Creator Studio on YouTube is quite robust, but there are a few more tools that can assist you in improving your experience on the site.
- YouTube’s Creator Studio is a hub designed specifically for content creators. Use it to track progress, add metadata, monitor messages, and more – all free. You can also access the Creator Studio on mobile devices via a free app.
- If you’re looking to optimize your YouTube channel and increase views and subscribers, TubeBuddy is a browser extension that can help. It offers advanced keyword research, templates, cross-platform sharing, and A/B testing. There’s a free plan available, or you can upgrade to a paid version at $4.99 per month.
Facebook and Instagram tools for creators:
In the near term, marketers plan to use Instagram and Facebook as critical platforms for creator collaborations, according to a recent BuzzSumo survey. There are several native tools available for this group and specific extra tools that may assist promote your Meta presence.
- Meta Creator Studio benefits creators by managing all Facebook and Instagram accounts from a single dashboard. WithMeta Creator Studio, you can access multiple tools that help with scheduling posts, making money, monitoring metrics, and engaging with your audience – for free!
- The Instagram Storyluxe app gives creators access to over 700 filters, frames, collages, and templates for their Instagram Stories. Many possibilities are free, but a membership ($2.99) allows you to use all premium components.
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