I’m a social media junkie. As someone who works in the business of creating content primarily for corporations’ social media, I adore everything about it. It’s not just about beautiful photos that will attract your audience; instead, it’s all about the mix of excellent pictures and informative material.
It’s not about followers you have now; it’s about your audience’s engagement on social media. Do your fans interact with your content? Why do some accounts have a lot of interaction and others none? How can I build a fan base that raves about me?
Your social media account’s success is measured by how well you interact with and satisfy your followers. Attractive photos pique their attention, and they return time and time thanks to engaging material. Several typical blunders are simple to avoid when it comes to your social media presence.
1. Not engaging
Have you ever tried interacting with someone on Instagram but received no response? It’s one thing if it’s a big account with hundreds of comments per picture. But it feels standoffish when there are just a few responses and no reply. It’s critical to respond to as many comments as possible.
You shouldn’t stress yourself out if you have a lot of reactions to respond to but responding shows that you’re genuinely interested in your followers. It also encourages others to participate, resulting in more interaction and exposure to your material (thanks, algorithm!).
2. Concentrating on fewer things
If you have many social media profiles to manage, it’s probably time that you eliminate some of them.
We shouldn’t be obligated to use every social media site on the planet just because there are a million and one options available. Choose which ones work good for your company and forget about the rest.
It’s always the best idea to start with the major social networks like Instagram, Facebook, and Twitter. If you’re getting the most out of Instagram while also spending too much time on Twitter, you should concentrate your efforts there instead. This will enable you to put in more effort and achieve better outcomes from suitable platforms for your business.
3. Not using a calendar
It may be time-consuming and tedious to create and publish postings manually. Rather than attempting to rapidly produce a piece for the day (which will damage the quality of your material), devote an hour or two each week to planning your week’s worth of material.
Later and Tailwind are two of my favourite planning tools. I like Later because it allows me to create my own hashtag sets and preview how my feed will appear.
I’m a big fan of Tailwind for several reasons: it’s straightforward to use, offers excellent analytics, and includes a fantastic plugin that allows you to schedule any photograph in seconds. Using Tailwind helped me achieve 4 million monthly views!
4. Always be promoting your work
When approaching your audience, aim to be helpful. Nobody wants to follow someone who just constantly promotes their business. Find material that genuinely interests your target audience. Maybe it’s sharing inspiring quotations or offering advice on what you do.
Give your audience a reason to return—consistent marketing will drive them away. That being said, you don’t want to be scared of promoting yourself. Find that delicate balance between being helpful and touting your company.
5. Creating your content
Unless you’re using your social media as a portfolio, you shouldn’t be spending all of your time creating new material. This is especially true on visual platforms such as Instagram.
It’s preferable to find images that suit your brand rather than spend the time creating them unless you’re a designer or photographer. Creating visual content is a full-time job.
Instead, spend your effort improving your business. Your pictures will seem more professional, but you’ll be cutting time off of your future projects.
6. Each social network is treated the same
You’re probably using at least two social media platforms simultaneously. However, how you use Twitter should not be the same as that of Instagram. Even if your audiences appear different across platforms, they might not be.
Slightly modify your tone to appeal to each audience with a different caption. Avoid posting the same photo and description on all social networks. This change will provide more individuals with an incentive to follow you.
7. If you don’t have a strategy, you may be wasting your time
Don’t post and wait to see what happens—have a solid strategy before you do. Your social media should have a unifying theme. If you start posting about cosmetics and then switch to food images, your audience will abandon you.
Furthermore, it’s a good idea to have specific themes for your niche so that your material’s flow may be better supported. Consider how you’d want your readers to feel after reading your material.
Consider if you’d like them to feel hopeful, relieved, inspired, or excited in the context of mental health. If you’re writing an account about mental health that focuses on a particular topic. Find out what topics in your field are most relevant to your fans, and keep producing material.
Conclusion
If you want to make your social media presence, you need a plan. Concentrate on producing high-quality material that will appeal to your target demographic, and vary it up to keep followers coming back for more.
